Philip Schram, Buffalo Wings & Rings’ chief development officer, sits down with 1851’s chief development strategist Sean Fitzgerald to explain how the brand’s club-level experience is attractive to both consumers and franchisees.
Business is heating up for Buffalo Wings & Rings. It’s consistently outperforming the competition as other concepts are feeling the effects of an ever changing industry. That’s because the brand is taking a different approach to casual dining and separating itself from the competition. Unlike traditional wing joints, Buffalo Wings & Rings focuses on creating a club-level experience for every customer who walks through its doors, ensuring that demand remains high. The brand also makes an effort to understand the needs of each franchisee, ultimately helping them build equity in the real estate that they select for their restaurants.
Philip Schram, Buffalo Wings & Rings’ chief development officer, sat down for an interview with 1851’s chief development strategist, Sean Fitzgerald, to explain why the brand is experiencing this success and elaborate on how it plans to continue building on its momentum in the future.
Check out the video above or click here to watch the full interview.