Since its inception in 1984, Buffalo Wings & Rings has become the club-level sports restaurant alternative to traditional sports bars. By combining a fresh and innovative chef-driven menu with a community-focused model, the brand has cemented itself as the perfect option for guests and families looking to watch their favorite sporting events in welcoming and friendly atmosphere.
With more than 60 units across the U.S. and internationally, Buffalo Wings & Rings is now focused on bringing its signature sports dining experience to the residents of Lexington, Kentucky. According to Buffalo Wings & Rings Chief Development Officer Philip Schram, it’s all about finding the right cultural fit for the brand and balancing an atmosphere for die-hard sports fans and casual diners alike who enjoy an elevated food experience. With four units already open in Kentucky, Schram believes Lexington residents will be quick to embrace their club-level sports restaurant because of its strong sporting culture with the University of Kentucky, minor league baseball and thoroughbred racing tradition all calling the second-largest city in Kentucky home.
“Kentucky, and Lexington in particular, is an important next step in our development and we foresee it being one of the most successful markets we operate in,” said Schram. “Typically we like to develop franchises in a certain city and once that market has become well defined, we will grow concentrically out from there. We feel that Lexington is a perfect place to continue our Kentucky expansion.”
The brand is looking to open three restaurants in Lexington and Kentucky can host 50 restaurants. Because Lexington is so close to Buffalo Wings & Rings’ home office in Cincinnati, Schram also noted that franchisees would have access to the best-in-class support the brand provides – another reason why Buffalo Wings & Rings is set up for success with this expansion model.
Franchising with Buffalo Wings & Rings in Lexington offers investors an unprecedented business opportunity. Prospective franchisees should expect their initial investment to range from $979,000 to $1.5 million with average gross sales for the brand’s top 10 restaurants coming in at $2.5 million.
“We are excited at the opportunity of making Lexington, Kentucky our next hub of development. Because of its proximity to our headquarters in Cincinnati, we have seen firsthand that it is a great city and one that future franchisees would be very happy to do business in,” Schram said.
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