Buffalo Wings and Rings Franchising Information

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Brand Info

Multi-Unit Conference - Buffalo Wings & Rings
About Buffalo Wings & Rings

Backed by a demand for an alternative to traditional sports bars, Buffalo Wings & Rings was established in 1984 in Cincinnati, Ohio. Since its inception, the club level sports restaurant franchise has cemented itself as the go-to option for fans and families looking to watch their favorite sporting event in a friendly atmosphere. A main reason for the brand’s unwavering success is its commitment to a chef-driven menu featuring fresh and innovative ingredients. Over the years, the brand has pioneered and perfected the art of homemade sauces, customizable heat profiles and fresh wings, while also offering specialty burgers, gyros and salads to cater to its customers and provide options for the entire family to enjoy.

Buffalo Wings & Rings Franchising Introduction
More Than Just Wings - A Club-Level Experience

Buffalo Wings & Rings is a sports restaurant experience that goes way beyond just buffalo wings.

A club-level sports restaurant experience where everyone is a VIP, worthy of the ultimate sports dining experience. With bright, inviting dining rooms, 50+ TVs, elevated fan experiences, chef-inspired recipes and of course our signature wings, Buffalo Wings & Rings is the ideal experience for socializing with friends & family over sports.

Why Buffalo Wings & Rings?
  • Buffalo Wings & Rings has delivered 12.5 percent average unit growth year-over-year for nine years.
  • Twenty consecutive quarters of positive same store sales growth.
  • 3:1 food to alcohol sales ratio.
  • Buffalo Wings & Rings possesses the simplicity of fast casual with revenue of casual dining.
  • A model perfected over 30 years in business.
Buffalo Wings & Rings
How Much Money Can I Make?
$2,769,615 = Annual average gross sales per location of top 25 percent
* There were 53 BW&R locations in operation at the end of 2016. The number above contains results from the year 2016 from locations that have been open for more than 6 months and less than 10 years, which is a total of 44 locations. Three (5) locations that are not current in reporting their results to us have been omitted. The locations that are included in this representation (44) include only franchisee-operated restaurants. The financial information provided above was obtained from the income statements that were reported to us by our franchisees. See Item 19 of the 2017 Buffalo Wings & Rings Franchise Disclosure Document for more information.
How Much Does A Buffalo Wings & Rings Cost?
Total Investment Range Free Standing: $1,932,500 to $2,407,000
Total Investment Range In-Line: $1,292,500 to $1,707,000
Franchise Fee: Between $20,000 to $40,000
Royalty Fee: 5 percent of net sales
National Advertising Fee: Up to 4 percent of net sales
Financial Requirements:
Minimum New Worth: $1,000,000
Minimum Liquid Capital: $300,000
Our Leadership Team
Buffalo Wings & Rings has one of the most talented and experienced leadership teams in the restaurant industry.

Nader Masadeh

Philip Schram
Chief Development Officer

Daniel Doulen
Director of Franchise Development

Diane Matheson
Director of Marketing

Why I Bought

Franchisee: Shaun Hill - Louisville, KY

Ready to be his own boss, Shaun Hill began researching business opportunities that he could bring home. He set his sights on a developing a concept similar to those he experienced in Louisville. He turned his attention toward sports-themed and casual dining restaurants because he recognized there would be no local competition.

Through diligent research, he discovered Buffalo Wings & Rings, a restaurant franchise based in near-by Cincinnati. After visiting with the corporate team, Hill recognized the brand offered everything he needed to succeed.

“The food was high quality, served on nice dishes—unlike other sports establishments,” he said. “It just had a nicer feel than what you’d expect.”

Formerly a dry town, Buffalo Wings & Rings would also present an opportunity to provide customers with something unseen in town—a real bar. At the time, many of the restaurants created makeshift bars in an attempt to appeal to customers looking for a cocktail.

Hill opened in March 2009 and experienced near immediate success. Sales increased 10 percent year-over-year, he said, and he eventually purchased the building and the land on which it was located. Now, Hill is preparing to open his second location in Elizabethtown, Kentucky.

“The fast-casual dining experience is a growing segment. It’s not fast-food, its quality food in a great atmosphere where families can bring their kids to watch sports,” he said. “It’s the best of all worlds.”

Hill credits the support he has received from community members and Buffalo Wings & Rings on day one for his success.

“I’ve been fortunate to surround myself with great people who want to see the business succeed,” he said. “The corporate team has been there every step of the way, too. They’re there for me and willing to help when necessary.”

Click here to learn more about Shaun Hill.

Executive Q&A

Q&A With Buffalo Wings & Rings' president and CEO, Nader Masadeh

What about Buffalo Wing & Rings makes it unique within its industry?

At Buffalo Wings & Rings we offer a club level experience unlike anything else in the restaurant industry. Our entire model is based on elevating the traditional sports restaurant experience. We deliver on that commitment to our guests through a chef-inspired menu, a welcoming atmosphere that is more family and female-friendly than our competition, and our Buffalove ® Service Promise. Additionally, our corporate team is accessible and dedicated to supporting our franchisees in order to help them grow and succeed. The direct contact franchisees in our system have to corporate team members is unparalleled in our industry. We continue to explore and proactively implement improvements such as online ordering, "to go" pick-up convenience, and more to make sure we are an innovative leader within the restaurant landscape.

What have been some of the brand's most important milestones over the past five years?

The most rewarding part of my job is watching franchisees within our system open additional restaurants, and during the last five years we have seen a significant increase in franchisees reinvesting in the brand. 40-percent of our system is made up of multi-unit operators and more than half of those operators grew from just one location when they joined. In the last five years, we have continued to refine our franchise model and enhance our mission to provide an unmatched club level, elevated sports restaurant experience. We surpassed 50 locations across the U.S. and have expanded into strong new markets. We continued to increase our international presence with nearly 20 locations open overseas. We opened a location at Paul Brown Stadium in Cincinnati and continue to invest in our home market, with our 4th corporate owned location in the area set to open before the end of 2017. We launched our Buffalove Foundation as a way to continue our mission of being a positive force in the communities we serve. We also established a steady rotation of crave-worthy limited time offers and further elevated the base menu offerings. Personally, I participated on CBS's Undercover Boss, which proved to be an extremely valuable experience to further our company's vision and make sure that the Buffalo Wings & Rings experience is second-to-none throughout the system.

What plans does the brand have in the coming years?

We will continue to work with our franchisees to increase operational excellence at existing restaurants while growing the company with existing and new, qualified franchisees. We will be closing in on the 100th unit globally in the next 2-3 years and have our sights set on building out our presence in established markets across the U.S. and introducing the brand to even more guests internationally. Our corporate team will continue to roll out improvements and enhancements to our chef-inspired menu. We are introducing a new prototype with a dedicated carry-out entrance and station to capitalize on the evolution of guest desires. We invested in online ordering and will continue to invest in technology that will drive our brand forward. Our future is bright and we plan to grow intelligently and strategically.

What does an ideal franchisee look like?

The ideal Buffalo Wings & Rings franchisee buys in to our commitment to a club level, elevated experience. It's important that our franchisees take our Buffalove ® Service Promise to heart. The most successful franchisees in our system have a service-first mindset. We believe that our model is one that, if executed well with a focus on serving the guest, will lead to financial success for operators who are driven, hard working, and want to create something special in their community.

Why is Buffalo Wings & Rings a good investment?

We are a growing franchise and market availability exists for franchisees across the U.S. We anticipated the changing needs and desires of the emerging generation and our model caters to an evolving restaurant guest base. Our chef-inspired menu and inviting atmosphere create a perfect dining and sports experience for men, women, and families. Our Buffalove ® Service Promise helps build loyalty with guests and the access to our corporate team means that franchisees who invest with Buffalo Wings & Rings have constant support. We invest in those who invest in Buffalo Wings & Rings. 

Available Markets