Buffalo Wings & Rings is a sports restaurant experience that goes way beyond just buffalo wings.
A club-level sports restaurant experience where everyone is a VIP, worthy of the ultimate sports dining experience. With bright, inviting dining rooms, 50+ TVs, elevated fan experiences, chef-inspired recipes and of course our signature wings, Buffalo Wings & Rings is the ideal experience for socializing with friends & family over sports.
QSR: Buffalo Wings & Rings Included in Franchise Business Review List of Top 40 Food and Beverage Franchises
1851 On the Road: How Strong Positioning Separates Buffalo Wings & Rings from the Competition in the Restaurant Space
1851 on the Road: Buffalo Wings & Rings CEO Explains Why the Brand Invests in Corporate Locations Alongside its Franchisees
Franchisee: Shaun Hill - Louisville, KY
Ready to be his own boss, Shaun Hill began researching business opportunities that he could bring home. He set his sights on a developing a concept similar to those he experienced in Louisville. He turned his attention toward sports-themed and casual dining restaurants because he recognized there would be no local competition.
Through diligent research, he discovered Buffalo Wings & Rings, a restaurant franchise based in near-by Cincinnati. After visiting with the corporate team, Hill recognized the brand offered everything he needed to succeed.
“The food was high quality, served on nice dishes—unlike other sports establishments,” he said. “It just had a nicer feel than what you’d expect.”
Formerly a dry town, Buffalo Wings & Rings would also present an opportunity to provide customers with something unseen in town—a real bar. At the time, many of the restaurants created makeshift bars in an attempt to appeal to customers looking for a cocktail.
Hill opened in March 2009 and experienced near immediate success. Sales increased 10 percent year-over-year, he said, and he eventually purchased the building and the land on which it was located. Now, Hill is preparing to open his second location in Elizabethtown, Kentucky.
“The fast-casual dining experience is a growing segment. It’s not fast-food, its quality food in a great atmosphere where families can bring their kids to watch sports,” he said. “It’s the best of all worlds.”
Hill credits the support he has received from community members and Buffalo Wings & Rings on day one for his success.
“I’ve been fortunate to surround myself with great people who want to see the business succeed,” he said. “The corporate team has been there every step of the way, too. They’re there for me and willing to help when necessary.”
Q&A With Buffalo Wings & Rings' president and CEO, Nader Masadeh
What about Buffalo Wing & Rings makes it unique within its industry?
At Buffalo Wings & Rings we offer a club level experience unlike anything else in the restaurant industry. Our entire model is based on elevating the traditional sports restaurant experience. We deliver on that commitment to our guests through a chef-inspired menu, a welcoming atmosphere that is more family and female-friendly than our competition, and our Buffalove ® Service Promise. Additionally, our corporate team is accessible and dedicated to supporting our franchisees in order to help them grow and succeed. The direct contact franchisees in our system have to corporate team members is unparalleled in our industry. We continue to explore and proactively implement improvements such as online ordering, "to go" pick-up convenience, and more to make sure we are an innovative leader within the restaurant landscape.
What have been some of the brand's most important milestones over the past five years?
The most rewarding part of my job is watching franchisees within our system open additional restaurants, and during the last five years we have seen a significant increase in franchisees reinvesting in the brand. 40-percent of our system is made up of multi-unit operators and more than half of those operators grew from just one location when they joined. In the last five years, we have continued to refine our franchise model and enhance our mission to provide an unmatched club level, elevated sports restaurant experience. We surpassed 50 locations across the U.S. and have expanded into strong new markets. We continued to increase our international presence with nearly 20 locations open overseas. We opened a location at Paul Brown Stadium in Cincinnati and continue to invest in our home market, with our 4th corporate owned location in the area set to open before the end of 2017. We launched our Buffalove Foundation as a way to continue our mission of being a positive force in the communities we serve. We also established a steady rotation of crave-worthy limited time offers and further elevated the base menu offerings. Personally, I participated on CBS's Undercover Boss, which proved to be an extremely valuable experience to further our company's vision and make sure that the Buffalo Wings & Rings experience is second-to-none throughout the system.
What plans does the brand have in the coming years?
We will continue to work with our franchisees to increase operational excellence at existing restaurants while growing the company with existing and new, qualified franchisees. We will be closing in on the 100th unit globally in the next 2-3 years and have our sights set on building out our presence in established markets across the U.S. and introducing the brand to even more guests internationally. Our corporate team will continue to roll out improvements and enhancements to our chef-inspired menu. We are introducing a new prototype with a dedicated carry-out entrance and station to capitalize on the evolution of guest desires. We invested in online ordering and will continue to invest in technology that will drive our brand forward. Our future is bright and we plan to grow intelligently and strategically.
What does an ideal franchisee look like?
The ideal Buffalo Wings & Rings franchisee buys in to our commitment to a club level, elevated experience. It's important that our franchisees take our Buffalove ® Service Promise to heart. The most successful franchisees in our system have a service-first mindset. We believe that our model is one that, if executed well with a focus on serving the guest, will lead to financial success for operators who are driven, hard working, and want to create something special in their community.
Why is Buffalo Wings & Rings a good investment?
We are a growing franchise and market availability exists for franchisees across the U.S. We anticipated the changing needs and desires of the emerging generation and our model caters to an evolving restaurant guest base. Our chef-inspired menu and inviting atmosphere create a perfect dining and sports experience for men, women, and families. Our Buffalove ® Service Promise helps build loyalty with guests and the access to our corporate team means that franchisees who invest with Buffalo Wings & Rings have constant support. We invest in those who invest in Buffalo Wings & Rings.
Buffalo Wings & Rings
No. Of Units Currently Open:
$1,292,500 to $2,407,000
$20,000 to $40,000
Annual average gross sales per location of top 25 :
See 2017 FDD